The Professional Group

REINFORCING A BRAND Telling a story of a company in the design of a space gets clients talking and builds a culture within.

Reinforcing brand alignment creates an environment that gets your clients talking, builds a culture and connection with employees, and differentiates your company. The Professional Group is a great example of how we used their brand and identity to create a space that tells a story. The cafe space highlights their client services with a feature table. The use of wall graphics reinforce their message, and gives a sense of who they are as a company. Located in the historic Dime Building (now the Chrysler House), the tenant fit-out included an open office environment, enclosed environments for sensitive areas such as finance and human resources, an executive suite, large cafe with games, breakout spaces, and a brand enforced elevator lobby that greets visitors.